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Social Media #23: to blog or not to blog

Although some cultures are not considered to be a reading culture, still we see the rise of blogs all over the world and especially in those cultures which you wouldn’t expect to read. Interesting development because it seems to be that people are willing to read once it connects to relevant issues of their day…

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Social Media #22: Think mobile first!

When you think about online strategy you have to think of the four inch screens first. If you are an admin of a Facebook page you can quickly check what I mean. Find you statistics and you will see the percentage of people that approach your page on a mobile. On different pages I am…

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Social Media #21: Snapchat in ministry?

One of the platforms that is on the rise is definitely snapchat. Maybe you haven’t heard of the yellow spooky app yet, but especially among teens all over the world it is fast growing (from 3 to 23% in four years). Some blogs even claim that the decreasing of user engagement growth on platforms like…

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Social Media #20: 3 ways to increase organic reach

Paid reach can’t make poor content rich, although strong content can make your paid boosting worth more. This might seem obvious, but is far from easy to apply in most of the cases. To create strong content you have to identify your target audience very clear and understand their needs first or first need and how…

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Social Media #19: Combine Measurements to Gain Impact Insights

The world of ministries are far to focused on numbers instead of impact if you ask me. Although I am totally in favor of setting KPI’s for online campaigns, the challenge is to find the performance indicators that tell something about impact over quantity. We seems to be blinded by big numbers of reach, views…

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Social Media #18: Benefits of WhatsApp

It seems the time of writing about changes on different platforms. This time I want to write something about WhatsApp. If you are a frequent user you may have noticed that they have changed their security. They started to use end to end encryption. This means that it is not possible for third parties to…

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Social Media #16: Facebook or YouTube video?

‘Why is my video not auto running on Facebook?!’ A very interesting (and frustrating!) question people asked me a lot the last year. My first response is always: ‘did you link it from YouTube?’ When the answer is ‘yes’, then there is your answer! From the end of 2014 Facebook started a battle with YouTube…

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Social Media #15: Telegram Messenger

More and more people and organizations are discovering ‘Telegram’ and … some are already kicked out for some understandable reason. There are even NGO’s that use this messenger app to host groups – up to 1000 members in a supergroup -, create a private channel or to connect with their target audience one on one. Why should you…

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